Stop digitizing your record collection? Access vs. Ownership – Panel for the A2N

August 26, 2010

This panel takes place at the A2N in Berlin, 6th of Sept. 2010 (1:00 PM till 2:30 PM) more Infos after the klick

Helena Kosinski (Marketing Manager, The Nielsen Company)
Christoph Lange (Managing Director simfy, CMO)
Thorsten Schliesche (Geschäftsführer Napster Deutschland GmbH und VP Sales und Marketing Europe)
Tom Nieuweboer (Head of Digital –  !K7)
and maybe 1 more..
Moderation: Barbara Hallama aka BarbNerdy

BarbNerdy Records Records Records...

Records Records Records...

Let’s get together and discuss this:

“Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it. I can consume a movie, music or book without having to decide or follow up on ownership.”

Quote from Kevin Kelly in the KK Blog. found in the OpenMusicMedia Blog.

Is this really a future we’re heading towards? And how soon? Today’s reality isn’t quite there yet. After all, as soon as we leave our wifi zone, we have to resort to listening to – or “consuming” – whatever we own, we’ve bought or simply have stored on our hard drives or CDs. We haven’t yet reached the state of complete disconnection from physical media. So, how long will it take until we can really get everything and anything we want from the cloud? What is the state of the art of consumption of creative works?

This session isn’t intended as a ranting against organizations like Germany’s performance rights organization, GEMA, to heckle the major industry. While it is important to show the point we’re at today, my broader focus is on a wider perspective of the future: to show the effect and possibilities, streaming can have on overall sales (in 360° models).

The discussion should also include the “utopia” of selling products with other models like micropayment and pay where you want and how you want on every platform.

Thesis: We would spend much more money if we just would have the possibility.

About here:

For twenty years, I have worked on all sides of the music biz, including 3½ years as editorial director of the small team that made up the German/Austrian iTunes music store. I started right after they opened in Germany/Austria.

Broadly put, my main interest currently is the “Future of Entertainment & Music”. That means looking at the strategies the industry is following and the digital culture that is evolving – and sometimes outpacing the industry. These include streaming services, recommendation sites, music platforms, social networks for sharing music inspirations, and so on. At this year’s Socal Media Week in Berlin I organzied and moderated a panel on the “Future of Entertainment” (see excerpts from my blog) and at last year’s A2N I organized and moderated a panel on the topic of the “Future of Record Shops” (see my review here)

I myself am a proud owner of 15,000 vinyl records and 160 GB of music on my hard drive. I obviously consider myself a collector, but that also means I dig for music just as much on the Internet as I did in record shops – almost on a daily basis. However, one thing has changed: for more than a year I have been subscribing to Spotify, and my behaviour has been altered to the extent that I won’t buy anything, e.g. an “album”, unless I’ve listened to it from beginning to end.

Text translated with a little help from my friend: O.Koehler


Streaming vs. Downloading – a panel for the A2N 2010

July 29, 2010

For this year’s music conference A2N whicht takes place this year in Berlin (September 2010)  I’m doing a panel with the topic: Streaming vs. Downloading.
I’d like to talk with music-people, analysts and users…. More infos soon. Now: brainstorming.

update on Jeff Jarvis about privacy:

May 9, 2010

Jeff Jarvis added some interesting points to this discussions, mainly its about the difference between sharing and publishing, which seems to be in Zuckerbergs mind quasi the same. But read it here at Buzzmachine: “Confusing *a* public with *the* public”:

“…..Facebook and Mark Zuckerberg seem to assume that once something is public, it’s public. They confused sharing with publishing. They conflate the public sphere with the making of a public. That is, when I blog something, I am publishing it to the world for anyone and everyone to see: the more the better, is the assumption. But when I put something on Facebook my assumption had been that I was sharing it just with the public I created and control there. That public is private. Therein lies the confusion……”

Peter Kruse: Ist die Nutzung des Internets eine Glaubensfrage? (re:publica10)

April 15, 2010

Just 1 week before, I watched the ZDFnachtstudio – “Information Overkill” –  where Peter Kruse talked with Mario Sixtus, Astrid Herbold and Sascha Lobo about the fact, that the internet is changing our lives. So, I was very curious about his re:publica talk. And his speech felt like an ICE-Train running through my brain. He talked about how the ecomony and the society will be revolutionary changed by social networks. In his presentation he showed a brandnew study where he analysed 200 heavy internet user, divided into digital residents and digital visitors.  And it looks like they never gonna come close together cause of totally different moral aspects. But on the last slide, he told us to be patient. The inevitable will happen, it just needs a little more time. Be patient…. Here is his speech, recorded from the blog Whats’s Next (German only) and here are the slides.

Vodpod videos no longer available.

more about “Peter Kruse: Ist die Nutzung des Inte…“, posted with vodpod

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