Stop digitizing your record collection? Access vs. Ownership – Panel for the A2N

August 26, 2010

This panel takes place at the A2N in Berlin, 6th of Sept. 2010 (1:00 PM till 2:30 PM) more Infos after the klick
Guests:

Helena Kosinski (Marketing Manager, The Nielsen Company)
Christoph Lange (Managing Director simfy, CMO)
Thorsten Schliesche (Geschäftsführer Napster Deutschland GmbH und VP Sales und Marketing Europe)
Tom Nieuweboer (Head of Digital –  !K7)
and maybe 1 more..
Moderation: Barbara Hallama aka BarbNerdy

BarbNerdy Records Records Records...

Records Records Records...

Let’s get together and discuss this:

“Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it. I can consume a movie, music or book without having to decide or follow up on ownership.”

Quote from Kevin Kelly in the KK Blog. found in the OpenMusicMedia Blog.

Is this really a future we’re heading towards? And how soon? Today’s reality isn’t quite there yet. After all, as soon as we leave our wifi zone, we have to resort to listening to – or “consuming” – whatever we own, we’ve bought or simply have stored on our hard drives or CDs. We haven’t yet reached the state of complete disconnection from physical media. So, how long will it take until we can really get everything and anything we want from the cloud? What is the state of the art of consumption of creative works?

This session isn’t intended as a ranting against organizations like Germany’s performance rights organization, GEMA, to heckle the major industry. While it is important to show the point we’re at today, my broader focus is on a wider perspective of the future: to show the effect and possibilities, streaming can have on overall sales (in 360° models).

The discussion should also include the “utopia” of selling products with other models like micropayment and pay where you want and how you want on every platform.

Thesis: We would spend much more money if we just would have the possibility.

About here:

For twenty years, I have worked on all sides of the music biz, including 3½ years as editorial director of the small team that made up the German/Austrian iTunes music store. I started right after they opened in Germany/Austria.

Broadly put, my main interest currently is the “Future of Entertainment & Music”. That means looking at the strategies the industry is following and the digital culture that is evolving – and sometimes outpacing the industry. These include streaming services, recommendation sites, music platforms, social networks for sharing music inspirations, and so on. At this year’s Socal Media Week in Berlin I organzied and moderated a panel on the “Future of Entertainment” (see excerpts from my blog) and at last year’s A2N I organized and moderated a panel on the topic of the “Future of Record Shops” (see my review here)

I myself am a proud owner of 15,000 vinyl records and 160 GB of music on my hard drive. I obviously consider myself a collector, but that also means I dig for music just as much on the Internet as I did in record shops – almost on a daily basis. However, one thing has changed: for more than a year I have been subscribing to Spotify, and my behaviour has been altered to the extent that I won’t buy anything, e.g. an “album”, unless I’ve listened to it from beginning to end.

Text translated with a little help from my friend: O.Koehler

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Streaming vs. Downloading – a panel for the A2N 2010

July 29, 2010

For this year’s music conference A2N whicht takes place this year in Berlin (September 2010)  I’m doing a panel with the topic: Streaming vs. Downloading.
I’d like to talk with music-people, analysts and users…. More infos soon. Now: brainstorming.


My Space…..

May 21, 2010

The yesterday’s MySpace presentation of  at the SocialMediaClub Berlin made me think about this once super popular plattform for musicians  and how it lost its relevance. I mean it’s still relevant. When I look for a band the best way to get informations about it  is to check them out on MySpace. This is good. But all the social ideas behind it are gone. Its not really possible to communicate with the fans, due to all the spam and “hi, thanks for the add, check out my songs” messages etc… maybe this will happen also to the Facebook Fanpages, but for now, Facebook seems to be the better plattform for interacting with your fans.
The next move for MySpace is to become a streaming service, which is, of course, a good idea. The future of listening to music is streaming. But will it get back all the reputation it has lost due to the lack of usability, screaming banners, spam etc.?

I think the future of social music should be an aggregated platform where the content is coming from all different sources, like here at “musweet” with all its sharing features. But I would like to go a little more further: 1 platform where you can listen, download free AND payed content. e.g. you can watch via a youtube feed a video, listen via a spotify api to some songs, buy physical stuff or just pay for a stream for documentation / movie. I don’t mind to pay, I just don’t want to search on thousands of different websites. I know, it sounds like a dream and we are not really close to this due to the ongoing copyright discussions.


Berlin has some great innovations:

May 21, 2010

Yesterday I was at the Berlin Social Media Club, a small event (100 people only) which takes place more or less regular every 2 months in Berlin. This time the focus was on social music and as I did a panel with a similar topic this year in february I was very curious to see whats going on here. Participations:
Christoph Urban – Director Marketing & Content – MySpace
Samir Barden – Head of Business Development – VZ Networks
David Noël – Soundcloud Evangelist
Sebastian Lindner – Bandmember “Sometree” / Berlin
& Dominik Dreyer – Director Business Development – Universal Music
Lucas Mohr + ?  – Musweet.com
The audience participation was really good. Many questions where raised, some answered some not. But everybody seems to have the same idea about MySpace. Its just not a communication tool anymore but a “Band-Info” page. The most interesting project (next to Soundcloud which I already know and use since years) where presented from to young dudes, a music streaming service called: MUSWEET. It keeps track of what artists and bands publish on the  social web. It’s right now in beta and it comes very close to my idea of an aggregation plattform:

How does it work?

On musweet.com we’re listing music artists from all kinds of genres.

After collecting basic data we enrich it with publicly available profiles on social media platforms (twitter, facebook, myspace, youtube, etc.). This happens either through Google’s Social Graph API, active research by our editorial team and most importantly suggestions by you, our users.

A distributed network of crawlers retrieves tweets, posts, videos in a realtime fashion and evaluates them.The results then get displayed on the site, for example as “Big Mover” (biggest gain of contacts during a specific timeframe) in a genre, the most popular topic or other interesting bits of information.

Reaching completeness will be a big ongoing goal, but we’re at it. You can help by using the “Suggest an artist” function at the top right of the page.

So, maybe MySpace can offer its service to be the bandinfo behind musweet…hehe…. like AllMusicGuide. The main concern I have here is the truly unsolved and super unhappy GEMA situation right here. They still want to be payed per stream and are not into a flat payment as they do with the radios. It just can’t work out that a plattform like this has to pay for every stream. This situation makes me really angry as it feels like it stops all innovative projects over here. Lets make a riot!!!!

The 2nd project I heard about, is MUFIN, an automated music recommendation engine. It works with digital fingerprinting based technology on the mood of the listener. So if you feel like in a mood for lets say: Feist, it plays all songs from your library which are in the mood of this song. Its a bit like the iTunes Genius. Its all very mathematical and unfortunately the player is only for a pc right now but I’m very curious to check it out as soon as its available for mac.
Here is what TechCrunch wrote about it recently.

So, this is Berlin. While they talk about MySpace and VZ (sorry, I didn’t get this discussion at all, it sounded very odd….) I heard about 2 brand new innovative plattforms. I really like this.


Thesis:

May 4, 2010

The difference between a Music-Mag  and a blog:
As a blogger you will not call the pr-agency of the artist to get infos.


Flattr: make money with your content

May 3, 2010

This could be a nice way to get cash for creators, Flattr, its still in the beta-invite-only mode (get your invite here: Flattr.com)

This could be a nice alternative to the “donate” or “paypal” option, as its just 1 click away. (once its started). Deffo worth to follow up. Here is a (german) blogpost at “Die Gefühlskonserve”

And here you can see Peter Sunde (PirateBay / Flattr Founder) talking about pirate bay and flattr at the re:publica10: (youtube)


A2N09: “Wie geht es eigentlich meinem Lieblingsplattenladen?”

April 7, 2010

This is the video to the panel: “How is my fave record store doing these days” from the A2N conference in Berlin last year september. All videos and interviews here: A2N

Participants:
Digital Distributor: Finetunes (Ellen Vorac)
Label: Gomma Records (Manuel Kim),
Record Shop: OYE Records (Marcus Lindner),
Digi Store: Juno Download (Nick Unsworth)
Distribution: Good to Go (Mathias Böttcher),
Moderation: Barbara Hallama

The main goal we achived here in the discussion was that for the first time all parts of the “chain” of selling music where sitting together and exchange future ideas

Vodpod videos no longer available.

more about “A2N09 – Panel: Wie geht es eigentlich…“, posted with vodpod

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